General Mills: Outnumber Hunger or Outsell Last Quarter?

General Mills is partnering with Feeding America to sell more food.

The multi-national food giant with over 100 brands is putting some country singers on its packaging as part of the “Outnumber Hunger” campaign. They say their goal is to help raise awareness of hunger in the United States, but is there really any food buyer who isn’t aware of hunger in this country?

Over 60 million specially marked packages of everything from Lucky Charms to Bisquick to Green Giant to Betty Crocker will be available for purchase. Each will have a code that you enter on their promotional website. After you enter your code, you get to download a free song. Of course, the site specifically states that your selection of artists and songs is subject to availability. Translation: don’t expect to download the hits.

General Mills will give 65 cents for every code that’s entered by March 1, 2013. They’ve set a limit of $2.1 million for their donation to Feeding America. For the fiscal quarter that ended on February 26, 2012, General Mills had a net profit of $391.5 million so they really have to watch every million they give to charity for the tax benefits.

Call me crazy, but I don’t believe buying unhealthy, highly-processed, heavily-subsidized edible widgets is going to help fight hunger. Oh sure, it’ll help sell more Totino’s Pizza Rolls and it’ll probably help Rascal Flatts sell more copies of their “Changed” album, but this campaign will not keep families from going hungry.

I say skip the food industry gimmicks and give directly to your local food pantry.

And try to give the most healthy foods possible. With so many families consistently relying on food banks each day, why can’t we feed the hungry perishable food? I wonder how many fridges Feeding America could buy with General Mills’ $2.1 million? Oooh now that might actually make a difference!